Despite its critical importance, organizations often neglect spending enough time on strategy, which can lead to a lack of alignment, direction, and motivation, attributed to various reasons such as time constraints and urgent priorities. 

Strategy is crucial for organizations as it creates coherence, brings focus, fosters stability, and engages people. However, many organizations spend too little time on strategy due to time constraints and other immediate priorities. The One-Hour Rule can help in determining how much time is enough for strategy. Despite the critical importance of strategy, organizations tend to neglect it, leading to a lack of alignment, direction, and motivation. This is a common issue at all levels of organizations, and it can be attributed to various reasons such as a lack of understanding, urgency bias, and insufficient resources. 

Source: https://www.forbes.com/sites/jeroenkraaijenbrink/2023/03/28/how-much-time-should-i-spend-on-strategy/?sh=534af4f06e0e