In creative teams, asynchronous work can increase innovation and lessen inequality for women and marginalized groups.
Asynchronous teamwork, where team members contribute to a project without coordinating in real-time, is becoming more prevalent due to remote work and flexible schedules. However, synchronous work is believed to be essential for creativity. A study on Baul folk musicians in India found that women singers performed better creatively when recording asynchronously, as synchronous work often inhibits their expression of new or risky ideas. This effect was not observed in men. Asynchronous work may improve short-term performance and have a positive impact on workplace inequality, by enabling greater creative freedom and motivating underrepresented voices in creative spaces.
Source: https://hbr.org/2023/04/research-asynchronous-work-can-fuel-creativity
